NextGen Dallas is a multi-generation, family-owned wholesale rep agency based in the Dallas Market Center. Founded as Don Bernard & Associates by Don Gentry in 1974, the company opened its first 1500 sq ft permanent showroom in the Dallas Market Center in 1980. Now, as NextGen Dallas, retailers enjoy over 30,000 sq ft of premium brand displays in our historic Dallas Trade Mart showroom. We exist to introduce specially curated products to retailers from vendors who value our always evolving expertise.

The company stability and growth is fueled by strong personal bonds with 14 exceptional territory managers, 7 trusted employees and over 25 well respected and recognized brands – some of which are decades old relationships. NextGen can be described as: loyal, diligent, consistent, productive, fun, dependable and professional. Our extensive experience plus forward thinking yields profitable partnerships – bring on the exceptional!